Joe Perez

This was a fun project that I headlined. Basically a promo cap for all the bigwigs at Vitamin Water. This is to get out brand identity. Conceptualized and made real with my help. These are our first initial samples, there are plenty more coming.We talked about luxury and this is what we came up with, for now. Here’s a little write up that is up on another website that specializes in caps.

“Pictured in this exclusive is the first of two special collaborations between apparel line SECRET SOCIETY, VITAMIN WATER and NEW ERA. The trinity chose to take production up several notches this run, rather than rely strictly on brand strength to carry the project over. Not just another promotional piece, these 59Fifties were designed with the highest level of materials in mind. The deluxe treatment includes a 100% cashmere crown and bill with satin under bill and inner lining. Genuine cashmere is a rarity in New Era fitted caps, reserved usually for larger brands. A fitted cap of this caliber typically runs over $100 retail. Other highlights include the The SS Eye logo tone on tone embroidery hit on back, as well as the text REVIVE and XXX embroidered under the brim. Pleasure seekers will have to take a back seat on this round. These special New Era fitted baseball caps are part of an exclusively release for the Vitamin Water’s A-Listers (Kobe, Lebron, Chris Paul, Dwight Howard, etc.) and brand executives. Judging by the first shot, we’re anticipating more heat to come out of this fusion.”

Via: Strictlyfitteds.com